This application collects some personal user data from direct and also from third party sources in the manner described below.
Types of Data Collected
Collected data by this application include, without limitation:
Personal information of customers
Such as full name, email address, phone number, cookies, usage data, username, password and profile picture of users who sign up in this application as customers.
Visit data of the user is collected from our own website as well as from other third party websites, directly or via third party services that automatically collect this information during a user’s visit. This data may be combined from all sources. Such information include, without limitation, information about operating system, IP address, settings and system configurations, device model, ID and other unique device identifiers, visited internal pages, referrer websites, destination websites, date and time of the visit and web log data.
Data may be freely provided by the user or, in case of visit data, collected automatically when using this application.
Analytics data of this application’s customers and their advertising campaigns are collected using our own analytics as well as from other third party services such as Google Analytics, via getting consent from our customers to get their advertising traffic metrics from their Google Analytics account. Such information includes, without limitation, information about campaign sessions, clicks, time on site, goals and conversions.
Yektanet analytics & Google analytics data is used to optimize advertisers’ campaigns to help them spend their money more efficiently. More details about data retention policies and purposes of data collection and analysis is described further in the present document.
Processing User Data
Methods and modes of processing
The data processing is carried out using computers and/or IT enabled tools, following organizational procedures and modes related to the purposes indicated in this page. The data is processed at our operating offices and in any other places where the parties involved in the processing are located.
User data is retained for a maximum period of three months, from the last interaction of users with our services. Once the retention period expires, data shall be anonymized by removing unique identifiers and aggregating the data. This anonymous data will be retained for reporting and analytic purposes, as long as commercially necessary. Opt-out information is kept for a longer period so that we can continue to honor opt-out requests.
Purposes of processing
Data concerning the user is collected to allow us to provide our advertising services as well as other services, comply with legal obligations, respond to enforcement requests, protect rights and interests (or those of our users or third parties), detect any malicious or fraudulent activity, as well as the following: Facilitating services such as hosting and backend infrastructure, cost optimization of advertising campaigns, contacting the user, managing support requests, remarketing and behavioral targeting, location-based interactions, displaying content from external platforms, registration and authentication, managing contacts and sending messages.
Visit data is collected mainly for two primary purposes: Providing our services via managing ads in third party host websites as well as tailoring displayed content on those websites for the audience.
Collected Data and Purposes of Data Collection by Services
This type of data allows the application to be utilized for providing advertising services. Ads are displayed in the form of native ads, banners, push notifications and other types of ads by this application, possibly based on user interests in publisher websites.
This application may collect, use, and share user location data in order to provide location-based services. Most browsers and devices provide tools to opt out from this feature by default. If explicit authorization has been provided, the user’s location data may be tracked by this application.
This service enables this application to monitor and analyze web traffic and can be used to keep track of user behavior. Analytics are collected directly (by this application) or via the user’s Google Analytics account (with the scope and in the manner stated below).
This application uses an internal analytics system that does not involve third parties.
Google Analytics Service
Customers website analytics data is also collected from their Google Analytics account, in the manner and with the scope described here, after receiving their consent to do so.
What is Google Analytics and why do we use it?
Google Analytics is a web analysis service provided by Google. Google utilizes the data collected to track and examine the use of our customer applications, to prepare reports on activities and share them with other Google services. Google may use the Data collected to contextualize and personalize the ads of its own advertising network.
By granting this application access to their Google Analytics account data, customers allow it to utilize this data to improve and optimize services delivered to them.
This application uses Google Analytics API for the purpose of accessing and analyzing users websites data. This analysis is carried out for the purpose of optimizing ads on publisher websites and also optimizing advertising costs based on conversion rate of advertisers’ goals.
Use of Google Analytics is subject to Google’s Google Analytics Terms of Service which is available on Google’s website.
Who is requesting Google user data?
Data is requested by the Yektanet online advertising platform which is responsible to serve ads in publisher websites. The request is made using the Google Analytics API.
Why are we requesting Google user data?
Yektanet takes initiatives to offer customers a service enabling them to be more data-driven. For this reason, it offers users the option to integrate their Yektanet panels’ data with those of Google Analytics. This way, publishers are able to serve more related ads to their users and advertisers can optimize their campaign costs based on the traffic they receive from Yektanet and the goals they have set in their Google Analytics panel.
What data are we requesting?
Data obtained from Google Analytics API includes, but is not limited to, sessions, goal definitions and conversions of the goals based on different dimensions.
We use Google Analytics API to have read-only access to Google’s Analytics service to view accounts, properties and views in order to serve web users with more customized ads based on their behavior and interests. Also, our advertisers can see integrated data collected by this application with relevant Google Analytics data in their panels, specifically those pertaining their website traffic and goal conversions, to optimize their advertising costs based on the goals they have set for their campaigns.
Yektanet also fetches data based on different dimensions and metrics to produce customized reports and to optimize its algorithms in order to increase conversion rate of its advertisers’ goals and reduce their costs.
Yektanet uses OAuth 2.0 to authorize requests made to the Analytics API. Every request made to the Analytics API includes an authorization token which identifies the application to Google.
This data is only used in favor of our customers’ benefit and interest and not used for any other purposes.
How do we access your Google Analytics data?
For accessing and using data from a user’s Google Analytics account, they need to express their consent explicitly. For this purpose, they should go to their profile management page in their Yektanet panel, click on “Grant access to Google Analytics” button, log into their google account in the opened modal, and grant Yektanet.com permission to:
- See and download their Google Analytics data
- View Search Console data for their verified sites
Customers can opt out at any time both from the same place in their profile management page by clicking the “Revoke Google Analytics Permissions” or by doing so from their Google Account’s permission management section.
How is your data stored?
Data is stored in our databases and is retained for a maximum period of three months, subject to our data retention policy, explained in section two of this page.
Who has access to the data and with whom the data is shared?
Data obtained using the Google Analytics API is only accessible to Yektanet. No data is shared with third parties.
Contacting the User
By filling in the contact form with their data, the user authorizes this application to use these details to reply to requests for information, quotes or any other kind of request as indicated by the form’s header.
Users that provided their phone number might be contacted for commercial or promotional purposes related to this Application, as well as for fulfilling support requests.
Mailing list or newsletter
By registering on the mailing list or for the newsletter, the user’s email address will be added to the contact list of those who may receive email messages containing information of commercial or promotional nature concerning this application. Users’ email address might also be added to this list as a result of signing up to this application or after making a purchase.
Registration and authentication
By registering or authenticating, users allow this application to identify them and give them access to dedicated services. Depending on what is described below, third parties may provide registration and authentication services. In this case, this application will be able to access some data, stored by these third party services, for registration or identification purposes.
The User registers by filling out the registration form and providing the personal data directly to this Application.
Google OAuth (Google Inc.)
Google OAuth is a registration and authentication service provided by Google, and is connected to the Google network. By registering or authenticating, users allow this application to identify them and give them access to dedicated services. The personal data is collected and stored for registration or identification purposes only. The data collected are only those necessary for the provision of the service requested by the users. This service is currently used in this application for login/sign-up with Google and also for integrating Google Analytics and search console with its own services.
Cookies allow this application to access and store information on a user’s device mainly for providing its targeting and advertising services in order to deliver personalized and tailored ads. Cookies enable users to access selected features of the service and facilitate the user’s communication with the website. They are also used to measure traffic and analyze user behavior with the goal of improving the service.
User Choices and Opting Out
Yektanet supports initiatives to offer users greater transparency and control over how their data is used. Therefore, this application offers the following options for controlling personalized content and ads shown to users.
If users do not want to receive ads based on their interests from Yektanet, they can disable the display of such ads by going to this page and choosing to opt out.
Note that an opt out will not prevent the user from seeing ads. Rather, the opt out will prevent Yektanet from using the user’s Information to tailor recommendations to their interests. Users will continue to receive ads based on the particular website they are visiting (i.e. contextual ads).
As Yektanet’s tracking mechanisms operate at device and browser level, to fully opt-out across devices, users will need to do so on each device and browser separately.
Yektanet may use non-cookie technologies in limited cases. Like cookies, these technologies allow Yektanet to recommend ads that are tailored to users interests and to remember whether they have chosen to opt-out from our services. Please note that some web browsers may not permit users to block the use of non-cookie technologies, but it is possible to do so by simply clicking on the opt-out feature available in the current section.